BLOG – VIA-NO-GO!
VIAGOGO? More like VIA-NO-GO!
face-value from legitimate websites with the soleThe naughty devils at Viagogo are constantly in the tabloids and being slandered for their immorally inflated pricing of tickets for pretty much every live event you could think of.
Viagogo is what venue’s describe as a “third party ticketing site”. To break it down, it’s like an eBay for tickets. Anyone can create an account and upload listings in the same way any other online marketplace would. The issue is that people have started using the site as a way to profit from events.
Teams of people organise to buy as many tickets for an in-demand event at intention of making big money from them. See this example of a Kylie show at Gorilla, Manchester. People were selling individual tickets for £17,000! Yes, you read it right, £17K big smackers! And not one single penny of that will go to Kylie, the organisers at Gorilla, the promoters or anyone else who works behind the scenes to make the show possible.
This is happening at pretty much every event. Artists are beginning to get frustrated that people are profiting from their hard work. Take Manchester’s own, Mr Noel Gallagher for example. His most recent tour has been widely talked about in the media as he takes on the little rascals himself and makes a request to all venues that the surname of the lead booker’s name is printed on each individual ticket, and if you can’t prove that you’re the rightful owner of the tickets, then sorry pal, you ain’t getting in.
It’s a way to deter the touts and a step towards beating the third party sites once and for all. Read all about it in the Manchester Evening News here.
The trouble is, for as long as people keep purchasing through them, they can continue to trade. We need to spread the word that if an event is sold out, it’s SOLD OUT!
There’s even a Twitter account which has been created by people who have been “ripped off” by Viagogo called @viagogostories. It’s an account attempting to spread the word and boycott the company as much as they can to ensure that others don’t get conned by them in the same way in which they were. We’ve all been there when we’ve not managed to get tickets for our favourite bands, so does that make us desperate enough to pay against the odds for one through third party websites? Apparently so.
New websites are cropping up which allows for the genuine re-sale of tickets. A newest addition is Eventim Fansale, where it gives the chance for those who might not be able to attend a show, the option to sell on their ticket with no more than a 10% inflation of the face value price. This is only possible if the ticket was originally purchased through Eventim to ensure the transaction is genuine and comes from a good place.
The best places to purchase tickets are via Ticketmaster, Eventim, Gigsandtours, Seetickets, ATG… any site which ISN’T a resale marketplace basically. The best way to get to a genuine ticket sale site is to access via the venue’s website. And if it’s sold out? Please please ignore the pop-ups and advertisements you might see directing to Viagogo, it’s simply not worth the risk. Keep popping back to the genuine sites all the way up until the date of the event, tickets will sometimes be released nearer to the date which may have been held off-sale.
Have you had an experience with Viagogo or another third party site? Let us know! We wanna hear from you.